Content brief template
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This content brief helps clarify a piece’s overall direction and focus, giving the writer enough information to know what to aim for without overwhelming them with detail—it’s called a brief for a reason 😉
It's organised into 4 blocks that cover:
1. Audience → the people you’re writing content for
2. Brand → the company and product behind the piece
3. Context → piece-specific instructions (e.g. keywords or internal links requirements)
4. Details → useful information for planning and building the piece
