B2B Buyer Persona

What should you include in your B2B Persona document? It depends on your product and your audience.
Here are fields you should consider:

1. ICP (Company info)
- Firmographics
- Technographic Data
- Business-level challenges and goals
- Buying committee
- Qualification criteria

2. Buyer persona
3. Channels where they spend their time
4. Keywords and questions with stages of awareness