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You shouldn't waste time optimizing your information structuring, and do need one place to store all your information. Getting organized internally and operationally, Admin for all agreements and finances, and The Venture and Go to market to build your startup in.
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As a startup mentor, having helped over a dozen startups, including my own, I've standardized the way to capture information for startups. Startups need a simplistic overview, and even some help on what to do. I've created a comprehensive template that also helps decrease the amount of time spend on figuring out how to do it. What should be on my landing page, how do I create a lead list, what is a branding guide and what should be in my press kit? It's all here.

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