Top User Research Templates for Product Owners

User Research offers Product Owners insights into their users' needs, behaviors, and motivations, guiding product development toward successful outcomes. A User Research template in Notion can streamline this process, allowing for organized data collection and analysis.

Before diving into creating your own User Research template, consider these carefully designed templates to simplify your efforts.

1Customer journey mapping

Customer journey maps are an essential piece of any marketing or product strategy, but trying to fit all the subtle (and critical) details into a 5x5 grid just isn't viable.

This template lets you leverage Notion's infinite canvas to map richly detailed customer journeys that convert.

You can use it to help you or your team map out:

- Key user journey stages
- Target personas
- Goals & pain points
- Actions & endpoints
- Use cases, touch points
- Key projects & campaigns
- Surveys, targets, KPIs and more.

A template preview for Customer journey mapping

2User Research Database

Use this template to schedule and track the status of your user research.

A template preview for User Research Database

3User Interview Template

Semi-structured interviews are an effective method for data collection when the researcher wants: (1) to collect qualitative, open-ended data; (2) to explore participant thoughts, feelings, and beliefs about a particular topic; and (3) to delve deeply into personal and sometimes sensitive issues.

A template preview for User Interview Template

4User Persona Template

This Notion template is designed to help businesses identify their user personas by guiding them through the process of defining their target audience's characteristics, such as demographics, goals, pain points, and behaviors. It provides a structured framework that enables businesses to create accurate and detailed user personas, which can inform their product development, marketing, and customer service strategies.

A template preview for User Persona Template

5Usability Test Template

Usability testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen, and takes notes. This template will help you organize and set up the test.

A template preview for Usability Test Template

6Software Product Development in-a-Box

Combines the core elements of our Product, Design & Engineering Team in-a-box sets to cover the needs of a modern product development team.

It features templates for your product, design, engineering, product analytics and user research teams. Amongst others; a product roadmap, OKR tracker, Sprint board, Kanban board, experiments tracker, user research tracker, tech specs, bug tickets and more.

A template preview for Software Product Development in-a-Box

7Research Plan Template

As a UX Researcher, the first document you want to work on is a research plan. In here you detail everything you need to start the research project. The problem, scope, goals, hypotheses, research questions, methods, timeline, and who is involved.

A template preview for Research Plan Template

8AI User Persona Generator

User Persona Generator is designed to help entrepreneurs, marketers, and business owners create detailed personas effortlessly. Simply input a brief description of your business idea and the target audience, and the Notion AI will generate a comprehensive persona for you, filling in each section (Problem, Pains, Goals, and so on) with relevant information extracted or inferred from your input. You can then customize each section as needed and download and share your persona with your team, stakeholders, or anyone else!

A template preview for AI User Persona Generator

9Customer Feedback Tracker (with charts)

This template provides a starting point for tracking key product metrics and making charts to visualize them. It demonstrates how to measure and graph NPS score, which measures customer satisfaction 1-10. It also measures how disappointed customers would be if your product disappeared tomorrow, a metric popularized the the email client Superhuman. Finally, it shows an example of how to chart churn by month.

A template preview for Customer Feedback Tracker (with charts)

10Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

A template preview for Competitive Positioning Framework

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