Best 10 Competitive Analysis Templates for Product Strategists

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

Inside this template, aspiring Product Managers will find detailed instructions on how to perform a product teardown effectively.

The template also serves as a handy worksheet, allowing them to document their observations and jot down their thoughts.

With dedicated sections for each element of the teardown process, they can collect your findings in an organized manner, making it easier to refer back to your notes later.

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

Fallowing BABOK standards, this use case template is a concise description of how a person or system interacts with a solution to accomplish a specific goal or task.

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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A gap analysis is an approach that helps create effective learning experiences by effectively aligning problems and goals, highlighting design opportunities, and informing the ideation process

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.