Top 10 Competitive Analysis Templates for Brand Managers

Competitive Analysis is important for Brand Managers because it allows them to understand their position within the market and identify both opportunities and threats from other brands. A Competitive Analysis template can streamline this process by organizing data and insights in a clear, actionable format, helping brand managers make informed decisions.

Before you get started in creating your own Competitive Analysis template, check out these Competitive Analysis Notion templates below to help make it easier.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your market research and provide crucial insights into your competitors' strategies. Here are key components to look for:

Market Overview: This section should provide a broad view of the industry, including market trends and key players. It helps in understanding the general landscape in which the competitors operate.
Competitor Benchmarking: Essential for comparing your brand against others, this should include metrics like market share, growth rate, and product quality.
SWOT Analysis: Look for templates that facilitate a Strengths, Weaknesses, Opportunities, and Threats analysis for a comprehensive view of both your position and that of your competitors.
Customer Insights: A good template will also include tools to gather and analyze customer feedback on competitors, which can inform strategic decisions.

Selecting a template with these components will ensure you have a robust framework for analyzing your competitors and refining your strategic approach.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective market strategy planning. However, certain features can detract from the template's utility. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many sections or complicated designs can be confusing and hinder the quick retrieval of information. Simplicity aids in better understanding and usability.
Irrelevant Metrics: Avoid templates that include metrics not pertinent to your industry or business goals. Focus on those that provide actionable insights and are aligned with your strategic objectives.
Static Content Fields: Choose templates that allow for customization. Static fields that cannot be modified may not cater to the specific needs of your competitive analysis, making the template less effective.

Selecting a competitive analysis template that avoids these pitfalls will ensure more accurate assessments and strategic decisions that are tailored to your business's unique landscape.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

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6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

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7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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9Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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10Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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Closing Thoughts

Utilizing these templates streamlines the process of understanding your competitors, allowing you to quickly identify their strengths and weaknesses. This clarity can significantly enhance strategic planning.

By adopting these tools, you'll save time and resources, enabling a more focused approach to market analysis. Don't hesitate to integrate them into your workflow to see immediate benefits.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

What is a Market Position Map?

A Market Position Map provides a visual representation of how different competitors are perceived in the market, based on two dimensions, such as price and quality.

What is a Perceptual Mapping?

Perceptual Mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers and the position of a product, brand, or company.