Top Editorial Calendar Templates for Product Marketing Managers

An Editorial Calendar is a fundamental tool for Product Marketing Managers to organize and oversee their content strategy efficiently. It ensures that content aligns with marketing goals and is delivered on time. An Editorial Calendar template can simplify the planning process, providing a clear overview of content scheduling, production stages, and deadlines, making it easier for managers to maintain a consistent content flow.

Before you start carving out your own Editorial Calendar, it might be wise to explore the following Editorial Calendar options tailored for use in Notion. These templates can serve as a springboard to streamline your content management process.

What Should Editorial Calendar Templates Include?

Choosing the right editorial calendar template can streamline your marketing projects significantly. Here's what to look for in a top-notch template:

Content Pipeline Visibility: The template should provide a clear overview of all stages of content creation, from idea generation to publication.
Integration Capabilities: It should easily integrate with other tools used by your team, such as email marketing software and social media platforms.
Customization Options: A good template allows for adjustments to fit your team's specific workflow and content types.
Analytics and Reporting: Features that help track performance and analyze the success of your content are essential for refining strategies.

Selecting a template that aligns well with your team's operations and goals can dramatically improve your content management efficiency.

What Should Editorial Calendar Templates Avoid?

Choosing the right editorial calendar template is crucial for streamlining your content strategy effectively. However, some features can complicate rather than simplify your planning. Here are key elements to steer clear of:

Overly Complex Features: Avoid templates with excessive functionalities that are not directly beneficial for content scheduling. These can overwhelm users and detract from core tasks.
Non-Customizable Layouts: Templates that do not allow adjustments to fit your specific content needs can limit your team's ability to adapt and evolve with your marketing strategy.
Rigid Time Frames: Steer clear of templates that lock you into specific time frames, such as weekly or monthly, without the flexibility to view or plan on a daily or quarterly basis.

Choosing a template that avoids these pitfalls will ensure a smoother, more effective content planning process that can adapt to the dynamic needs of product marketing managers.

1Calendário de conteúdo

Planeje o conteúdo para várias campanhas de marketing e certifique-se de que cada entregável seja lançado no prazo. Além disso, escreva rascunhos de postagens de blog ou roteiros de vídeo no mesmo lugar! Visualize os entregáveis em um calendário ou cronograma e filtre por status, responsável e prioridade.

Uma prévia do modelo para Calendário de conteúdo

2Calendário de conteúdo

Use este modelo para agendar e acompanhar todo o conteúdo que você está publicando, como postagens de blog, podcasts e tweets.

3Email/SMS Product Content Calendar

This template can benefit individuals, teams, or companies by providing an efficient and organized way to manage email and SMS product content campaigns. With multiple views, users can easily keep track of campaign progress to schedule and automate emails and messages, and collaborate with team members. This can help streamline the campaign process and increase productivity.

Uma prévia do modelo para Email/SMS Product Content Calendar

4Content Planner

Be it YouTube, Instagram, Blog or your own website, a smooth, easy-to-use and versatile content planner can make your life 10x easier. This planner makes working on multiple projects at once much more seamless.

Uma prévia do modelo para Content Planner

5Calendário editorial do blog

Use este modelo para planejar e escrever todo o seu conteúdo de marketing com uma base de dados que permita acompanhar o status, público, autor, revisor, data de publicação e muito mais de cada projeto.

Uma prévia do modelo para Calendário editorial do blog

6Calendário editorial

O sucesso de uma estratégia de conteúdo muitas vezes depende de um planejamento e organização eficazes. Nosso modelo de Calendário editorial serve como um espaço dedicado para escrever, planejar e coordenar todas as suas peças de conteúdo. Ele capacita você para mapear metodicamente sua estratégia de conteúdo, agendar datas de publicação, atribuir tarefas aos membros da equipe e monitorar o progresso de cada peça de conteúdo em um único local unificado.

As abas interativas da base de dados oferecem flexibilidade, permitindo que você crie e alterne entre diferentes visualizações para uma experiência de planejamento de conteúdo sob medida. Assuma o controle do processo de produção de conteúdo e mantenha sua equipe alinhada com este abrangente modelo do Notion.

Uma prévia do modelo para Calendário editorial

7Notion's editorial calendar

Usually marketing teams have separate tools for planning and writing content. At Notion, we do all of that in one database. Using a calendar view, we can see our monthly publishing schedule and move pieces around to avoid traffic jams. That way, everyone in the company knows there's only one place to look for any editorial project.

Uma prévia do modelo para Notion's editorial calendar

8Content Engine: Youtube, Instagram, Newsletter - Manage all in one place

As freelancer or agency, you can use it easily organise ideas and plan them for all social media platforms, all in one place.

9Content Planner

The Notion Content Planner is your go-to tool for optimizing content creation. Track progress with the Content Status Board, ensure consistency using the Posting Schedule, and plan ahead with the Upcoming Content Section. The dynamic Content Calendar/Timeline visualizes your schedule, while the Platforms Database and Tags/Categories Database streamline information for effective content management. A holistic solution, this template empowers content creators with efficiency and strategic planning.

10Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

Uma prévia do modelo para Product Marketing Team

Closing Thoughts

Utilizing these templates streamlines your workflow, ensuring that all product launches and marketing campaigns are meticulously planned and executed. This leads to increased efficiency and better team alignment.

Start by choosing a template that best fits your team's needs and customize it to incorporate your specific goals and timelines. Implementing these tools not only saves time but also enhances the overall impact of your marketing strategies.

What is a Content Cadence?

Content cadence refers to the rhythm and frequency at which content is published on various platforms within an editorial calendar, ensuring consistent engagement with the audience.

What is an Editorial Theme?

An editorial theme is a central topic or idea that guides the creation of content for a specific period in an editorial calendar, helping to maintain a cohesive narrative.

What is a Publication Workflow?

A publication workflow is a sequence of processes and approvals designed within an editorial calendar to manage the creation, review, and release of content.