Top Brand Guidelines Templates for Content Writers

Brand guidelines serve as a roadmap for content writers, ensuring that all content is consistent with the company’s brand voice, aesthetics, and values. This coherence strengthens the brand's identity and fosters trust among consumers. A Brand Guidelines Notion template streamlines this process, providing a centralized reference point for writers to easily access branding elements, styles, and tone, thereby maintaining brand consistency across all communications.

Before you start creating your own Brand Guidelines template, check out the examples below to make it easier.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency across your brand's communications. Here are key components to look for in a high-quality template:

Logo Usage - Details on how to use the logo, including acceptable colors, sizes, and spacing.
Color Palette - A clear presentation of the brand's color scheme, including primary and secondary colors with specific color codes.
Typography - Guidelines on the fonts and typography to use for both digital and print media.
Brand Voice and Tone - Explanation of the brand’s voice and the appropriate tone to use in various types of content.

Selecting a template that comprehensively covers these aspects will ensure your brand is represented consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining consistency in your brand's messaging and design. However, not all templates are created equal. Here are three key components to steer clear of when selecting your template:

Overly Complex Layouts: Avoid templates that feature complicated designs which can confuse rather than clarify. Simplicity in layout helps ensure that the guidelines are easy to follow and implement.
Undefined Editable Sections: Templates should clearly distinguish between fixed elements and those that can be customized. Lack of this clarity can lead to unintentional alterations that may compromise brand integrity.
Generic Color Schemes: Opt for templates that allow customization of color schemes to match your brand. Using a template with a generic palette can dilute your brand's unique identity.

Selecting a template that avoids these pitfalls will provide a clearer, more effective set of guidelines, ensuring your brand is represented consistently across all platforms.

1Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

2Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

3Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

4Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

5Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

6Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

7Fonts

This template includes a different aspect of a font that makes it unique. The font database is structured in a way for you to filter out the font that you want for the current project that you are working on.

Filtering tags provided are, - pricing, tags, font casing, font type, font axis, font variations, font variation types, view/download link , a special note

8Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

9Diretrizes da marca

Nosso modelo de Diretrizes da marca foi desenvolvido para funcionar como uma única fonte de verdade para todas as decisões relacionadas ao design em sua equipe. Servindo tanto para designers novos quanto para experientes, ele inclui seções sobre tipografia, modelos, temas, ícones, componentes nativos e regras específicas da marca, com cada seção projetada para promover uma abordagem de design unificada.

Ao incorporar arquivos Figma e repositórios do GitHub, sua equipe pode acessar e atualizar ativos de design em tempo real, garantindo que todos estejam na mesma página. Esse modelo não é apenas uma ferramenta para organizar o sistema de design da sua marca, mas também uma plataforma para colaboração, permitindo que os designers deixem comentários, feedbacks ou perguntas. Aumente a eficiência da sua equipe e reduza o trabalho duplicado com este modelo abrangente do Notion.

Uma prévia do modelo para Diretrizes da marca

10Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://pages.adwile.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

Closing Thoughts

Utilizing these templates streamlines your writing process, ensuring consistency across all content. This uniformity enhances brand recognition and trust among your audience.

Start implementing these guidelines today to save time and improve the quality of your outputs. Embrace the structure they provide to elevate your content strategy.

What is a Brand Voice?

Brand voice refers to the consistent expression of a brand through words and prose styles that engage and motivate the target audience.

What is a Style Guide?

A style guide is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field.

What is a Visual Identity?

Visual identity encompasses all of the visual elements used to represent a company, including logo, color palette, typography, and imagery, that together establish a distinctive presence in a consumer's mind.