Top 10 Brand Guidelines Templates for Marketing Communications Managers

For Marketing Communications Managers, maintaining a consistent and recognizable brand identity across all channels is a priority. Brand Guidelines serve as a handbook for this, ensuring coherence in messaging, visuals, and overall brand representation. A Brand Guidelines template, particularly in a collaborative workspace like Notion, simplifies the process, offering a structured and accessible framework for teams to adhere to these standards.

Before you start crafting your own Brand Guidelines, explore these noteworthy examples below to streamline your efforts and ensure your brand communicates effectively and consistently.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency across your marketing communications. Here's what to look for in a top-notch template:

Logo Usage: The template should clearly outline how to use the logo, including acceptable sizes, colors, and spacing around the logo.
Color Palette: It must provide details on the primary and secondary colors with specific color codes to ensure brand consistency across all materials.
Typography: Guidelines on typography including fonts, sizes, and spacing help maintain a uniform look and feel in all communications.
Imagery Style: The template should specify the style of images that align with the brand's identity, including photography, illustrations, and iconography guidelines.

Ultimately, a well-structured Brand Guidelines Template empowers your team to represent the brand accurately and consistently, enhancing brand recognition and trust.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining consistency in your brand's messaging and visual identity. However, some features can do more harm than good.

Overly Complex Layouts: Avoid templates that feature dense or complicated layouts which can confuse rather than clarify your brand’s standards.
Non-customizable Elements: Steer clear of templates that don't allow you to modify colors, fonts, or layouts to fit your specific brand needs.
Irrelevant Content Sections: Opt for templates that exclude unnecessary sections that don't align with your brand's core identity and message.

Selecting a template that avoids these pitfalls will ensure a clearer, more effective set of guidelines that serve to strengthen your brand identity.

1Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

2Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

3Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

4Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

5Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

6Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

7Diretrizes da marca

Nosso modelo de Diretrizes da marca foi desenvolvido para funcionar como uma única fonte de verdade para todas as decisões relacionadas ao design em sua equipe. Servindo tanto para designers novos quanto para experientes, ele inclui seções sobre tipografia, modelos, temas, ícones, componentes nativos e regras específicas da marca, com cada seção projetada para promover uma abordagem de design unificada.

Ao incorporar arquivos Figma e repositórios do GitHub, sua equipe pode acessar e atualizar ativos de design em tempo real, garantindo que todos estejam na mesma página. Esse modelo não é apenas uma ferramenta para organizar o sistema de design da sua marca, mas também uma plataforma para colaboração, permitindo que os designers deixem comentários, feedbacks ou perguntas. Aumente a eficiência da sua equipe e reduza o trabalho duplicado com este modelo abrangente do Notion.

Uma prévia do modelo para Diretrizes da marca

8Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://pages.adwile.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

9Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

10The Ultimate Style Guide

Our template gives you the ability to build from scratch a style guide that will help you make your brand communication more consistent and more effective and win of your readers' trust and loyalty. In the template you will find many insights to start filling it out with your own rules. If you follow this template you’ll be sure that your style guide is unified, comprehensive, conscious, accessible, on-brand, and sensible.

Uma prévia do modelo para The Ultimate Style Guide

Closing Thoughts

Utilizing these templates streamlines the creation and dissemination of brand messages, ensuring consistency across all platforms. This uniformity significantly boosts brand recognition and trust among your audience.

Start implementing these templates today to see immediate improvements in your communication efficiency and brand coherence. The sooner you adopt these tools, the quicker you'll experience their benefits.

What is a Brand Voice?

Brand voice refers to the consistent expression of a brand through words and the style of communication used to engage the audience.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to imply importance, guiding the viewer's eye through the content.

What is a Color Palette Consistency?

Color palette consistency involves the disciplined use of a brand's color scheme across all media to ensure recognition and to strengthen brand identity.