Best 10 Competitive Analysis Templates for Social Media Managers

For Social Media Managers, understanding the landscape in which their brands operate is fundamental. A thorough Competitive Analysis enables them to identify key competitors, understand competitor strategies, and pinpoint gaps in the market. Utilizing a Competitive Analysis template within Notion can streamline this process by organizing data, enabling easy updates, and facilitating strategic insights.

Before you embark on crafting your own Competitive Analysis template, consider exploring the following options to simplify your onset.

What Should Competitive Analysis Templates Include?

Choosing the right competitive analysis template can streamline your strategy and enhance your market understanding. Here are key components to look for in an effective template:

Competitor Benchmarking - This component should allow you to compare your social media performance against top competitors on various metrics.
Market Trends - A section dedicated to identifying and analyzing prevailing market trends that influence consumer behavior and industry standards.
SWOT Analysis - Ensure the template includes a clear framework for conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your competitors.
Audience Insights - It should provide tools to dissect competitor audience demographics and engagement patterns, helping you refine your target strategies.

Selecting a comprehensive template equipped with these components will position you better in the competitive landscape and foster informed decision-making.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective social media management. It's important to know what features can hinder rather than help your strategy.

Overly Complex Metrics: Avoid templates that include too many detailed metrics which can complicate the analysis and obscure key insights.
Non-Customizable Fields: Templates that do not allow customization can limit your ability to tailor the analysis to specific competitors or market conditions.
Irrelevant Competitor Comparison: Steer clear of templates that focus on comparing irrelevant or incomparable competitors, as this can lead to skewed data and ineffective strategies.

Selecting a template that avoids these pitfalls will ensure a more streamlined and effective competitive analysis, enhancing your strategic decisions.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

6Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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7Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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8Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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9Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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10Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

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Closing Thoughts

Utilizing these templates streamlines the process of gathering and analyzing competitor data, allowing for more efficient strategy formulation. They provide clear insights that can guide your content creation and marketing tactics.

By implementing these tools, you'll not only save time but also gain a competitive edge in the dynamic social media landscape. Start today to see measurable improvements in your social media performance.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

What is a Benchmarking?

Benchmarking involves comparing one's business processes and performance metrics to industry bests or best practices from other companies.

What is a Market Segmentation?

Market Segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.