Content briefs serve as a roadmap for Product Marketing Managers, guiding the creation and distribution of marketing materials that precisely align with the intended audience and objectives. Using a Content Brief template within Notion can streamline the process of brief creation, ensuring all necessary details are included and communicated clearly to all stakeholders.
Before diving into creating your own Content Brief template, explore the examples below to simplify your workflow.
What Should Content Brief Templates Include?
Choosing the right content brief template can streamline your marketing efforts and ensure all team members are on the same page. Here are key components to look for:
Clear Objectives: The template should clearly outline the goals of the content. This helps align the content with your marketing strategies and ensures measurable outcomes.
Target Audience: A section dedicated to defining who the content is for. Understanding the audience is crucial for tailoring the message and choosing the right tone and language.
Key Messages: Highlight the core messages that need to be communicated. This ensures consistency across all content pieces and reinforces your brand's message.
Call to Action: Specify what action you want the audience to take. This could range from signing up for a newsletter to purchasing a product.
With these components, a content brief template not only guides the creation process but also sharpens the focus on your marketing objectives.
What Should Content Brief Templates Avoid?
Choosing the right content brief template is crucial for streamlining your marketing efforts. However, not all templates are created equal. Here are three key components to steer clear of:
Overly Complex Structures: Avoid templates that feature too many sections or complicated instructions. They can confuse rather than clarify, leading to inefficiencies in content production.
Undefined Target Audience: Ensure the template explicitly includes a section for defining the target audience. Templates lacking this focus can result in content that is too generic or off-target.
Rigid Content Guidelines: Steer clear of templates that do not allow flexibility in content creation. Creativity is essential in marketing, and too strict guidelines can stifle innovation.
Remember, the best template is one that simplifies the process, clarifies tasks, and inspires creativity, ensuring all team members are on the same page.
