Best 10 Product Marketing Templates for Marketing Managers

Product Marketing serves as a bridge between the product development process and the customers, ensuring that a product not only meets the market’s needs but also reaches its intended audience effectively. A well-crafted Product Marketing template can streamline this process, ensuring that marketing managers can align their strategies with broader business goals, effectively communicate key messages, and launch products successfully.

Before diving into crafting your own Product Marketing template, consider exploring the templates below to simplify the process and gain insights from pre-established frameworks.

What Should Product Marketing Templates Include?

Choosing the right product marketing template can streamline your strategy and ensure all critical elements are covered. Here are key components to look for:

Market Analysis Section - This part should provide tools for SWOT analysis, competitor benchmarking, and market trends to help you position your product effectively.
Customer Persona Profiles - Essential for tailoring your marketing strategies, this component should allow you to create detailed profiles of your target customers.
Go-to-Market Strategy - A comprehensive section that outlines your action plan for launching the product, including timelines, channels, and key activities.
Performance Metrics - Ensure the template includes a section to track KPIs and ROI, which is crucial for measuring the success of your marketing efforts.

With these components, a product marketing template can transform your approach, making it more structured and aligned with your business goals.

What Should Product Marketing Templates Avoid?

Choosing the right product marketing template is crucial for streamlining your marketing strategies effectively. However, certain elements can hinder rather than help your efforts. Here are three key components to steer clear of:

Overly Complex Structures: Avoid templates that feature complicated layouts or excessive categories. They can make the template difficult to navigate and use efficiently.
Non-Customizable Elements: Templates that do not allow easy customization can restrict your ability to tailor the content to your specific market needs and brand voice.
Irrelevant Content Sections: Steer clear of templates that include sections or content irrelevant to your product or market. This can lead to confusion and dilute your marketing message.

Remember, the best template is one that simplifies your workflow, not complicates it. Choose a template that is straightforward, flexible, and relevant to your product's unique market demands.

1Plan de commercialisation

Un plan de commercialisation (go to market) permet d’aligner les équipes sur tous les éléments nécessaires pour mettre son produit sur le marché. Vous et votre équipe pouvez planifier et exécuter chaque partie de votre lancement au même endroit.

Aperçu du modèle de Plan de commercialisation

2Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

Aperçu du modèle de Product Marketing Team

3Notion's GTM plan

Notion's GTM plan template offers a streamlined approach to product launches. Starting with a clear executive summary, the template guides you through team roles, launch strategy, messaging, and market insights. Easily define your product's value, anticipate market reactions, and plan your launch day down to the last detail. With this template, turning your product ideas into successful launches becomes a straightforward task.

4Product Marketing Portfolio

A sample portfolio to showcase your best work, projects, and career progression.

Aperçu du modèle de Product Marketing Portfolio

5Product Launch Tier Framework

Start using a simple framework to help guide you in deciding what to announce and the level of resources and marketing activity to put into the announcement. Understanding the priority of an announcement will help you understand what level of effort and investment you should make in announcing it. Assessing launches against this framework means you'll have a consistent and fair approach to prioritizing announcements.

Aperçu du modèle de Product Launch Tier Framework

6Prioritization Framework for Product Marketing

A dashboard to prioritise your product marketing projects based on RICE: four factors for assessing priority.

Aperçu du modèle de Prioritization Framework for Product Marketing

7Solution Story: One-Page Product Messaging Brief

The solution story is the story we'd like to tell that convinces people to buy or switch. The story is a vision for the future from which you get buy-in from your Product Team. It can help influence what gets built and it can help prioritize feature scoping. Write it out, discuss with your PM, and keep everybody aligned.

Aperçu du modèle de Solution Story: One-Page Product Messaging Brief

8Product Marketing Resume

Creating a resume is sometimes difficult; thus I am sharing my minimal resume template which got me interviews at Atlassian, EVBox, Shopify, and had Google take notice. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

Aperçu du modèle de Product Marketing Resume

9Product Marketing Resume

Build a beautiful, functional 'Product Marketing' resume within your workspace. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

10Product Marketing Career Framework

Define and measure career growth for your product marketing team. As a product marketing manager myself, I wanted a central place to have visibility into my skills and progress over time.

This template helps Product Marketing teams, and HR, design career levels, skills and expectations

Aperçu du modèle de Product Marketing Career Framework

Closing Thoughts

Utilizing these templates streamlines your marketing efforts, ensuring consistency and efficiency across campaigns. They provide a structured approach that can significantly reduce planning time and increase productivity.

Start implementing these tools today to see immediate improvements in your project management and communication. Embrace the ease of use and adaptability they offer to enhance your marketing strategies.

What is a Go-to-Market Strategy?

A plan that specifies how a company will reach target customers and achieve a competitive advantage. The strategy involves marketing, sales, distribution of the product, and customer retention.

What is Product Positioning?

This refers to the process of determining how to best communicate a product's attributes to the target audience based on customer needs, competitor products, and internal capabilities.

What is Market Segmentation?

Market segmentation involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them.