Best 10 Product Marketing Templates for Digital Marketing Managers

Product Marketing stands as a bridge between product development and increasing brand awareness, focusing specifically on positioning, messaging, and the overall go-to-market strategy. For Digital Marketing Managers, it can spell the difference in how effectively a product is introduced to the market and how well it resonates with target audiences. A well-designed Product Marketing template can streamline this process, ensuring no critical step is missed and that teams are aligned on strategy and execution.

Before you dive into creating your own Product Marketing template, you might want to explore these examples to simplify the process for you.

What Should Product Marketing Templates Include?

Choosing the right product marketing template can streamline your strategy and ensure consistency across campaigns. Here are key components to look for:

Market Analysis Section - This part should offer tools for analyzing the competitive landscape and consumer demographics to tailor your marketing strategies effectively.
Product Messaging Framework - Essential for defining clear and compelling product messages that resonate with your target audience.
Go-to-Market Strategy - A detailed roadmap that outlines key steps for launching the product into the market, including timelines and channels.
Performance Metrics - Features to track the success of your marketing efforts and tweak your strategies based on data-driven insights.

Selecting a comprehensive template equipped with these components will empower your marketing team to launch successful campaigns with precision and creativity.

What Should Product Marketing Templates Avoid?

Choosing the right product marketing template is crucial for streamlining your marketing efforts. However, certain features can hinder rather than help. Here are three key components to steer clear of:

Overly Complex Features: Avoid templates with complicated features that require extensive training. Simplicity enhances usability and efficiency.
Generic Content: Templates that include too much generic content can dilute your brand's unique voice. Look for templates that allow easy customization to reflect your brand's identity.
Fixed, Non-Customizable Layouts: Avoid templates that don't allow you to rearrange or modify the layout. Flexibility is key to adapting the template to your specific marketing strategies.

Remember, the best template is one that saves time and adapts to your needs, not one that boxes you into generic strategies and complex processes.

1Plan de commercialisation

Un plan de commercialisation (go to market) permet d’aligner les équipes sur tous les éléments nécessaires pour mettre son produit sur le marché. Vous et votre équipe pouvez planifier et exécuter chaque partie de votre lancement au même endroit.

Aperçu du modèle de Plan de commercialisation

2Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

Aperçu du modèle de Product Marketing Team

3Notion's GTM plan

Notion's GTM plan template offers a streamlined approach to product launches. Starting with a clear executive summary, the template guides you through team roles, launch strategy, messaging, and market insights. Easily define your product's value, anticipate market reactions, and plan your launch day down to the last detail. With this template, turning your product ideas into successful launches becomes a straightforward task.

4Product Marketing Portfolio

A sample portfolio to showcase your best work, projects, and career progression.

Aperçu du modèle de Product Marketing Portfolio

5Prioritization Framework for Product Marketing

A dashboard to prioritise your product marketing projects based on RICE: four factors for assessing priority.

Aperçu du modèle de Prioritization Framework for Product Marketing

6Product Marketing Resume

Creating a resume is sometimes difficult; thus I am sharing my minimal resume template which got me interviews at Atlassian, EVBox, Shopify, and had Google take notice. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

Aperçu du modèle de Product Marketing Resume

7Product Marketing Resume

Build a beautiful, functional 'Product Marketing' resume within your workspace. Enable "Public Access" and send over the link with your job applications. You can keep improving the resume even after you sent it out.

8Product Marketing Career Framework

Define and measure career growth for your product marketing team. As a product marketing manager myself, I wanted a central place to have visibility into my skills and progress over time.

This template helps Product Marketing teams, and HR, design career levels, skills and expectations

Aperçu du modèle de Product Marketing Career Framework

9Product Marketing Team Charter

Your Product Marketing Team Charter is an internal document that helps you clarify your team’s scope, explains what ‘product marketing does’ to other teams and establishes boundaries.

Fully customizable and easy to use, this template is the perfect solution for PMM leaders looking to communicate what product marketing does and lay out guidelines for cross-functional collaboration.

Aperçu du modèle de Product Marketing Team Charter

10Email Marketing Os

Introducing the Email Marketing Notion Template: Your go-to resource for marketers to unleash their creativity, streamline campaigns, and conquer the world of email marketing. This comprehensive template empowers marketers to organize their ideas, plan campaigns, and track performance on one intuitive platform. Elevate your email marketing game and watch your campaigns soar to new heights. Let's transform your vision into impactful results! 📧🚀

Closing Thoughts

Utilizing these templates streamlines your workflow, ensuring that you can focus more on strategy and less on repetitive tasks. They provide a structured approach to managing campaigns efficiently.

Implementing these tools not only saves time but also enhances the consistency and quality of your marketing efforts. Start integrating them into your daily operations to see immediate improvements in productivity and campaign outcomes.

What is a Go-to-Market Strategy?

A plan that specifies how a company will reach target customers and achieve a competitive advantage. The strategy involves marketing, sales, distribution of the product, and customer retention.

What is a Value Proposition?

A value proposition refers to the promise of value to be delivered to and recognized by a customer, making a product or service attractive to customers.

What is a Product Positioning?

Product positioning is the process of determining how to best communicate the attributes of a product to the target market, based on customer needs and competitive pressures.