Best 10 Brand Guidelines Templates for Copywriters

Brand guidelines serve as a roadmap for maintaining consistency across all forms of communication, a key factor for copywriters who craft messages that resonate with audiences and reinforce brand identity. A Brand Guidelines template organizes critical elements like tone of voice, vocabulary, and visual cues, simplifying the process for writers to align their work with the brand's essence and goals comprehensively.

Before launching into the creation of your own Brand Guidelines template, explore these curated examples below to streamline your process.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency in brand identity. Here are key components to look for in a high-quality template:

Logo Usage - Details on how to use the logo, including acceptable colors, sizes, and spacing.
Color Palette - A clear presentation of the brand's color scheme, including specific color codes to ensure consistency across all media.
Typography - Guidelines on the fonts used by the brand, including styles and weights for different types of content.
Voice and Tone - Instructions on the brand’s writing style and the emotional impression the communications should convey.

Selecting a template that comprehensively covers these aspects will help ensure that your brand is represented consistently and professionally across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining consistency in your brand's messaging and design. However, some features can do more harm than good. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many intricate design elements can be confusing and detract from the main content. Opt for simplicity to ensure clarity and ease of use.
Undefined Editable Areas: Avoid templates that do not clearly distinguish between editable and non-editable sections. This can lead to accidental modifications of key elements.
Generic Color Schemes: Templates that come with very generic or broad color palettes can fail to convey your brand's unique identity. Look for templates that allow customization to match your brand’s colors.

Remember, the best template is one that serves your brand’s specific needs while being user-friendly and adaptable. Choose wisely to maintain a strong and consistent brand identity.

1Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

2Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

3Brand Strategy

Set the foundation for your brand’s identity with this comprehensive Brand Strategy template. Clearly define your brand’s mission and purpose, then move on to establish a brand narrative that aligns with your core values. Additionally, the template aids in setting the tone for product positioning and creating story structures that resonate with your target audience.

4Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

5Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

6Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

7Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

8Directives relatives à la marque

Notre modèle de directives relatives à la marque est conçu pour servir de source unique de vérité pour toutes les décisions relatives à la conception au sein de votre équipe. S'adressant à la fois aux nouveaux designers et aux designers expérimentés, il comprend des sections sur la typographie, les modèles, les thèmes, les icônes, les composants natifs et les règles spécifiques de la marque, chaque section étant conçue pour favoriser une approche unifiée de la conception.

En intégrant des fichiers Figma et des référentiels GitHub, votre équipe peut accéder aux éléments de design et les mettre à jour en temps réel, ce qui garantit que tout le monde reste sur la même longueur d'onde. Ce modèle n'est pas seulement un outil pour organiser le système de design de votre marque, mais aussi une plateforme de collaboration, permettant aux designers de laisser des commentaires, des réactions ou des questions. Améliorez l'efficacité de votre équipe et réduisez le travail en double grâce à ce modèle complet de Notion.

Aperçu du modèle de Directives relatives à la marque

9Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://pages.adwile.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

10Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

Closing Thoughts

Utilizing these templates streamlines the creative process, ensuring consistency across all marketing materials. This uniformity enhances brand recognition and trust among your audience.

By adopting these guidelines, you can significantly reduce time spent on project revisions. This allows for a more efficient workflow and quicker project turnarounds.

Start implementing these templates today to see immediate improvements in your content creation strategy. Embrace the ease and effectiveness they bring to your copywriting endeavors.

What is a Brand Voice?

Brand voice refers to the consistent expression and personality a brand adopts in its communications, ensuring distinctiveness and recognition in the market.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to emphasize importance and guide the viewer's eye through the content.

What is a Color Palette Consistency?

Color palette consistency involves the disciplined use of a brand's color scheme across all media and materials to maintain visual coherence and brand recognition.