Best 10 Brand Guidelines Templates for Marketing Coordinators

For Marketing Coordinators, maintaining a consistent brand identity across all platforms and communications is crucial. Brand Guidelines serve as a north star, ensuring that the messaging, visual style, and overall brand perception stay aligned. A Brand Guidelines template on a platform like Notion can streamline this process, providing a central, accessible reference for all team members to follow.

Before you start crafting your own Brand Guidelines, consider exploring these Notion templates. They are designed to simplify the creation process and ensure your brand remains cohesive and strong.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines Template is crucial for maintaining consistency across your marketing materials. Here are key components to look for in a high-quality template:

Logo Usage - Details on how to use the logo, including acceptable colors, sizes, and spacing to ensure brand consistency.
Color Palette - A clear presentation of the brand's color scheme, including specific color codes (RGB, CMYK, Pantone) to maintain visual coherence in all materials.
Typography - Guidelines on the fonts and typography to use in various contexts, which helps in keeping text elements uniform.
Brand Voice and Tone - Explanation of the brand's voice and tone, ensuring that all communications reflect the brand’s personality consistently.

Selecting a template that comprehensively covers these aspects will empower your brand's identity and ensure a cohesive representation across all platforms.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining a consistent brand identity. However, some features can do more harm than good. Here are three key components to steer clear of:

Overly Complex Layouts: Templates with too many intricate design elements can be confusing and detract from the main content. Opt for simplicity to ensure clarity and ease of use.
Undefined Editable Areas: Avoid templates that do not clearly distinguish between editable and non-editable sections. This can lead to accidental modifications of critical elements.
Generic Color Schemes: Templates that come with very generic or broad color palettes can undermine your brand's unique identity. Choose templates that allow customization to align with your specific brand colors.

Remember, the best template is one that enhances your brand's consistency while being easy to use and adapt by all team members.

1Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

2Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

3Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

4Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

5Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

6Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

Vista previa de una plantilla para Branding

7Guías de marca

Nuestra plantilla de Guías de marca está diseñada para actuar como una única fuente de verdad para todas las decisiones relacionadas con el diseño en tu equipo. Tanto para diseñadores principiantes como experimentados, incluye secciones sobre tipografía, plantillas, temas, iconos, componentes nativos y reglas de marca específicas, y cada sección está diseñada para fomentar un enfoque de diseño unificado.

Al insertar archivos Figma y repositorios de GitHub, tu equipo puede acceder a los activos de diseño y actualizarlos en tiempo real, lo que garantiza que todos estén en la misma página. Esta plantilla no es sólo una herramienta para organizar el sistema de diseño de tu marca, sino también una plataforma de colaboración que permite a los diseñadores dejar comentarios, opiniones o preguntas. Mejora la eficiencia de tu equipo y reduce el trabajo duplicado con esta completa plantilla Notion.

Vista previa de una plantilla para Guías de marca

8Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://pages.adwile.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

9Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

10Brand Guidelines

Our Brand Guidelines Template offers a dynamic, easy-to-use solution for managing your brand's identity. Stay organized, maintain consistency, and improve communication across your team.

Closing Thoughts

Utilizing these templates streamlines the creation of consistent brand messaging, saving you time and reducing errors. Their structured format ensures all team members are on the same page.

Start implementing these tools today to enhance your marketing strategy. They're designed to be user-friendly, making integration seamless and straightforward for teams of any size.

What is a Brand Voice?

Brand voice refers to the consistent expression and communication style of a brand through words and messaging that engages and resonates with its target audience.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements in a design in a way that signifies importance, influencing the order in which the human eye perceives what it sees.

What is a Brand Persona?

Brand persona is a collection of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment.