Top Competitive Analysis Templates for Digital Marketing Managers

Understanding the competitive landscape is a foundational element of strategic planning for any digital marketing manager. By conducting a thorough competitive analysis, managers can identify market trends, understand competitor strategies, and uncover areas of opportunity. A Competitive Analysis Notion template streamlines this process by providing a structured framework to organize insights, enabling easy comparison and strategy development. Before you start crafting your own Competitive Analysis template, explore these options below to simplify the process.

What Should Competitive Analysis Templates Include?

Choosing the right Competitive Analysis Template is crucial for effectively monitoring your competitors and strategizing accordingly. Here are key components to look for in a template:

Market Overview: This section should provide a broad view of the industry, including market trends and key players. It helps in understanding the general landscape in which your competitors operate.
Competitor Benchmarking: A good template will allow you to compare your business directly with your competitors on various aspects such as pricing, product features, and market share.
SWOT Analysis: Strengths, weaknesses, opportunities, and threats of each competitor should be clearly outlined. This analysis is essential for strategic planning and risk management.
Marketing Strategies: Insight into the marketing tactics employed by competitors, including advertising channels and promotional tactics, can provide a competitive edge.

With these components, a Competitive Analysis Template becomes a powerful tool for staying ahead in the market and making informed decisions.

What Should Competitive Analysis Templates Avoid?

Choosing the right competitive analysis template is crucial for effective market strategy planning. However, certain features can detract from the template's utility. Here are three key components to steer clear of:

Overly Complex Metrics: Avoid templates that include too many intricate metrics which can complicate analysis and delay decision-making.
Non-Customizable Fields: Templates that do not allow customization can limit your ability to tailor the analysis to specific competitive landscapes.
Irrelevant Competitor Data: Ensure the template doesn't focus on irrelevant data which can divert attention from critical strategic insights.

Selecting a template that avoids these pitfalls will enhance your ability to quickly and effectively analyze your competitive environment, leading to better strategic decisions.

1Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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2Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

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3Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

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4Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

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6SWOT Analysis

The template guides you through a systematic evaluation of Strengths, Weaknesses, Opportunities, and Threats associated with your project or initiative. also aids in the development of effective strategies to accomplish your goals. Through a clear understanding of the internal and external factors affecting your situation or idea, you can build a robust strategic plan that maximizes your strengths, addresses your weaknesses, leverages available opportunities, and mitigates potential threats.

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7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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8Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

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9Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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10Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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Closing Thoughts

Utilizing these templates streamlines the process of gathering and analyzing competitor data, allowing for quicker strategic adjustments. This efficiency can significantly enhance your market responsiveness.

By adopting these tools, you not only save time but also gain deeper insights into industry trends and competitor tactics. Start implementing these templates today to elevate your strategic planning and stay ahead in the competitive landscape.

What is a SWOT Analysis?

SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture.

What is a Market Position Map?

A Market Position Map is a visual representation that displays the positioning of competing products or services in the market based on two dimensions, typically price and quality.

What is a Share of Voice (SOV)?

Share of Voice measures the amount of the market your brand owns compared to your competitors, often used in digital marketing to assess brand visibility and influence.