Top 10 Free Market Positioning Templates

Market positioning is crucial as it defines how your product or service is perceived in the eyes of customers relative to competitors. It's a strategic effort that influences your brand's reputation, customer loyalty, and ultimately, your success in the market. A Market Positioning template can streamline the process of defining your unique value proposition, identifying target customer segments, and crafting messaging that resonates with your audience.

Before you dive into creating your own market positioning, take a look at these Notion templates to simplify and enhance your strategy. They offer structured frameworks and insights to help you effectively position your product in the market.

What Should Market Positioning Templates Include?

Choosing the right Market Positioning Template in Notion can streamline your strategic planning process. Here are key components to look for in a high-quality template:

Target Market Analysis: This section should help you define and understand your audience, detailing demographics, psychographics, and buying behaviors.
Competitive Landscape: A good template will include tools for assessing your competitors, highlighting their strengths, weaknesses, and market share.
Value Proposition: Look for a template that aids in articulating the unique benefits your product or service offers, distinguishing it from the competition.
Positioning Strategy: It should guide you through the development of effective positioning statements and marketing messages tailored to your target segments.

Selecting a template with these components will ensure you have a robust framework for positioning your brand effectively in the market.

What Should Market Positioning Templates Avoid?

Choosing the right market positioning template in Notion can streamline your strategic planning. However, it's important to be aware of certain elements that can detract from the template's effectiveness.

Overly Complex Structures: Templates that feature complicated frameworks can be difficult to adapt and may lead to confusion rather than clarity. Simplicity fosters better understanding and usability.
Generic Content: Avoid templates that are filled with too much generic content. These can limit your ability to customize and tailor the template to your specific market and goals.
Irrelevant Metrics: Ensure the template does not prioritize irrelevant metrics. Focus on those that directly impact your business's position in the market.

Selecting a market positioning template that avoids these pitfalls will help you better analyze your competitive landscape and craft a more effective positioning strategy.

1Go to market (GTM) plan

A go to market (GTM) plan aligns cross-functional teams around all the elements of bringing a product to users. In one place, you and your team can plan and execute every part of your launch.

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2Product Marketing Team

Optimize your product marketing efforts with this Notion template. It's a user-friendly hub for team collaboration, project management, and content strategy. Simplify your project management journey with this straightforward Notion template.

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3Stefanos's Productivity Pack

Do you want to go a step further and make intentional learning a daily way of life?

Gain immediate access to the best Notion templates centred around personal growth, from writing your own personal user manual and career growth plan to creating your own portfolio and goal setting.

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4Notion’s GTM calendar

A go-to-market (GTM) plan aligns everyone and their tasks when bringing a product to market. This GTM calendar keeps track of launch dates, milestones, context, and more! View your events in a timeline, calendar, or table view by using different . Use this template to keep track of your launches and align cross-functional teams at every stage of bringing a product to users.

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5Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

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6Notion's GTM plan

Notion's GTM plan template offers a streamlined approach to product launches. Starting with a clear executive summary, the template guides you through team roles, launch strategy, messaging, and market insights. Easily define your product's value, anticipate market reactions, and plan your launch day down to the last detail. With this template, turning your product ideas into successful launches becomes a straightforward task.

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7Email Marketing Planner

Key Features:

Structure workflows by projects.

Write, organize, and plan emails.

Strategically market products.

Connect your products to emails.

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8META ADS Media Performance Metrics (Ecom)

This Ecom media audit template empowers you to systematically gather and analyze metrics for each creative, presenting a comprehensive overview within a unified platform.
Whether scrutinizing performance, tracking engagement, or optimizing content, our template simplifies the intricate audit process.

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9Product Marketing Portfolio

A sample portfolio to showcase your best work, projects, and career progression.

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10Product Launch Tier Framework

Start using a simple framework to help guide you in deciding what to announce and the level of resources and marketing activity to put into the announcement. Understanding the priority of an announcement will help you understand what level of effort and investment you should make in announcing it. Assessing launches against this framework means you'll have a consistent and fair approach to prioritizing announcements.

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Closing Thoughts

Utilizing these templates streamlines the strategic planning process, allowing you to focus more on execution and less on setup. They are designed to be intuitive and adaptable to any business model.

By implementing these tools, you can effectively analyze your market position and gain insights that are crucial for making informed decisions. Start leveraging these resources today to enhance your competitive edge.

What is Perceptual Mapping?

Perceptual mapping is a diagrammatic technique used by marketers to visually display the perceptions of customers or potential customers and the position of a product or brand in the marketplace.

What is Competitive Differentiation?

Competitive differentiation refers to the unique value a product or brand offers that sets it apart from its competitors, often highlighted in positioning strategies.

What is Positioning Statement?

A positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.