Best Brand Guidelines Templates for Product Designers

Brand guidelines serve as a map for product designers, guiding the visual and perceptual elements of product creation. Properly applied, they ensure consistency across every customer touchpoint, reinforcing brand identity. A Brand Guidelines Notion template simplifies this process by offering a structured approach to organizing and applying these crucial elements easily and effectively.

Before embarking on crafting your own Brand Guidelines template, consider exploring the included examples to streamline the process.

What Should Brand Guidelines Templates Include?

Choosing the right Brand Guidelines template is crucial for maintaining consistency across your product design. Here's what to look for in a top-notch template:

Logo Specifications: Details the size, color, and spacing of the logo to ensure it is used consistently across various platforms.
Color Palette: Defines the primary and secondary colors with specific color codes to maintain visual harmony in all designs.
Typography: Outlines which fonts to use, including acceptable sizes and styles for headings, subheadings, and body text.
Imagery Style: Describes the style of photography, iconography, and illustrations that align with the brand's identity.

Selecting a comprehensive template can significantly streamline your design process and reinforce your brand's identity.

What Should Brand Guidelines Templates Avoid?

Choosing the right Brand Guidelines template is crucial for maintaining consistency in your brand's identity. However, not all templates are created equal. Here are three key components to steer clear of when selecting your template:

Overly Complex Layouts: Templates with complicated designs can confuse rather than clarify. Opt for simplicity to ensure that your brand's standards are easy to understand and implement.
Generic Color Schemes: Avoid templates that do not allow customization of color schemes. Your brand's colors are a core part of its identity and should be prominently and accurately displayed.
Fixed Font Choices: Steer clear of templates that limit your ability to modify font settings. Flexibility in typography is essential for aligning the guidelines with your brand’s unique style.

Selecting a template that avoids these pitfalls will help ensure that your brand is represented consistently and professionally across all mediums.

1Startup Brand Workbook

By the end of this workbook, you’ll have created a super actionable brand strategy, covering all the essential elements needed to truly stand out from the crowd.

2Brand Book

Store and plan your complete brand guidelines in Notion with this handy template 'Brand Book'.

3Brand Guidelines Kit

This comprehensive Brand Guideline template provides a centralized platform to store and organize all your brand assets, colors, typography, logos, and voice & tone guidelines in one place.

It covers brand strategy, brand design and I've added in my Canva Brand Guidelines template as a bonus too!

Whether you're a startup or an established company, this template will help you maintain consistency across all your marketing materials and ensure a cohesive brand image. Say goodbye to cluttered files and misaligned designs, and elevate your brand with this Notion Brand Guidelines template.

4Brand Guide

Meet the Notion Brand Guide – an editable & shareable page streamlining brand management. Serving as a centralized hub, it meticulously documents all facets of your brand, from logos to multimedia assets, with a standout Asset Library for easy organization.

This user-friendly template adapts seamlessly to the needs of startups, creators, freelancers, and established brands, fostering collaboration by simplifying sharing with team members. Its intuitive navigation ensures quick access to vital details, enabling a focus on building a consistent brand presence.

Beyond visuals, the Notion Brand Guide delves into strategic brand management, empowering teams to articulate the brand story, voice, and values. More than a visual toolkit, it's a comprehensive solution for collaboration and strategic brand alignment. Elevate your brand identity with the Notion Brand Guide – a cohesive, accessible document transforming how you manage and share your brand.

5Brand Style Guide

A comprehensive branding guide. This template includes your brand's purpose, positioning statement, personality traits, logos, color palette, typography, and tone of voice to create a consistent brand identity, which is crucial for connecting with your target audience.

6Branding

The Branding Template is your all-in-one solution for crafting a captivating brand identity within Notion. Whether you're a creator, entrepreneur, designer, or digital marketer, this template empowers you to curate, organize, and visualize every aspect of your brand's essence.

7Directrices de marca

Esta plantilla está diseñada para actuar como única fuente para todas las decisiones relacionadas con el diseño en tu equipo. Sirve tanto a los diseñadores nuevos como a los veteranos, e incluye secciones sobre tipografía, plantillas, temas, iconos, componentes nativos y reglas de marca específicas, con cada sección diseñada para fomentar un enfoque de diseño unificado.

Al incrustar archivos Figma y repositorios GitHub, tu equipo puede acceder y actualizar los activos de diseño en tiempo real, asegurándose de que todo el mundo va al mitmo ritmo. Esta plantilla no es sólo una herramienta para organizar el sistema de diseño de tu marca, sino también una plataforma de colaboración, que permite a los diseñadores dejar comentarios, opiniones o preguntas. Mejora la eficiencia de tu equipo y reduce información duplicada con esta completa plantilla creada por Notion.

Vista previa de plantilla para Directrices de marca

8Brand Assets System

Who is this for?

This template is highly recommended for:

- Graphic Designers
- Brand Managers
- Digital Marketers
- Startups
- Ad Agencies
- Entrepreneurs
- Strategists and relevant

If you are not one of them but still want to use it; well that's great! I would appreciate it.

What does it include?

It is formulated with 6 essential pages & sub-pages, and Inside there are 'Free Resource Links' too.

- 1. Logo Formats
- PNG
- JPG
- SVG
- PDF
- OPEN FILE
- 2. Color system
- Primary Colors
- Resources
- 3. Stationary
- Business Card
- Letterhead

4. Typeface System

5. Imagery

6. Stylescapes

7. Collateral

How to use it?

- The editor (you) needs a [NOTION](https://pages.adwile.com/) account. Don't worry *It's Free*.
- The editor can duplicate the template and use it in the future. (Please don't sell or share it as your template. I hope you will appreciate my hard work.)
- Once you get access you are *free to explore*.

Where to save all the data?

- Notion is the best place to save and streamline all your data.
- You can [Watch video Tutorials](https://www.youtube.com/channel/UCoSvlWS5XcwaSzIcbuJ-Ysg) to learn.

When will the template expire?

Never. Congrats! you have lifetime access.

9Brand Kit Template - Notion Brand Guidelines Template

This nifty template is your personal brand's multi-tool, neatly organized, and all about celebrating your uniqueness. It's your ultimate branding sidekick for your brand asset, including a personal branding kit!

10The Ultimate Style Guide

Our template gives you the ability to build from scratch a style guide that will help you make your brand communication more consistent and more effective and win of your readers' trust and loyalty. In the template you will find many insights to start filling it out with your own rules. If you follow this template you’ll be sure that your style guide is unified, comprehensive, conscious, accessible, on-brand, and sensible.

Vista previa de plantilla para The Ultimate Style Guide

Closing Thoughts

Utilizing these templates streamlines the design process, ensuring consistency and coherence across all product elements. This uniformity significantly enhances brand recognition and customer trust.

By adopting these guidelines, designers can save time and focus more on creativity and innovation. Start implementing these tools today to see a noticeable improvement in your workflow and output quality.

What is a Brand Voice?

Brand voice refers to the consistent expression of a brand through words and prose styles that engage and motivate the brand's target audience.

What is a Visual Hierarchy?

Visual hierarchy in brand guidelines dictates the arrangement and presentation of visual elements to signify importance, influencing how easily the audience perceives and processes information.

What is a Style Guide?

A style guide is a comprehensive manual that details the design standards and branding strategies for maintaining consistency and identity across all forms of brand representation.